Hi lovely,

If you've noticed your periods doing something... different lately, you're not imagining it. And you're definitely not alone.

We've had so many conversations with women in their 30s and 40s who've told us the same thing: "My period just changed. It's heavier, it's unpredictable, and my usual pads just aren't cutting it anymore."

Maybe you're flooding through your pad in an hour when you used to go half a day. Maybe your cycle's gone from clockwork to complete chaos. Or maybe you're dealing with clots you've never seen before and wondering if something's wrong.

Here's what we want you to know: your body isn't broken. But it is changing. And that can feel really overwhelming, sometimes even a bit sad. Let's talk about what's actually happening—and how to navigate this new chapter with a bit more ease.

Welcome to Perimenopause (Yes, It Can Start in Your 30s)

Here's something most of us don't learn until we're living it: perimenopause doesn't start at 50. For many women, hormonal changes begin in their mid-to-late 30s, sometimes even earlier.

And honestly? That can feel like a bit of a shock. You might not feel "ready" for this phase. You might look in the mirror and think, "I'm not old enough for this." But your body has its own timeline, and that's okay—even if it takes some getting used to.

Perimenopause is the transition phase before menopause, and it can last anywhere from a few years to over a decade. During this time, your oestrogen and progesterone levels start fluctuating—sometimes wildly—which directly affects your menstrual cycle.

What this looks like in real life:

• Heavier periods that seem to come out of nowhere
• Shorter or longer cycles (goodbye, predictability)
• Flooding—that sudden, intense gush that catches you off guard
• Larger clots that can be genuinely alarming
• Periods that stop and start, leaving you confused
• Spotting between cycles

Sound familiar? That's your hormones navigating a big transition. And if you're feeling caught off guard by it all, that's completely understandable.

Why Your Flow Gets Heavier (And Why It Can Feel So Intense)

One of the biggest surprises for women entering perimenopause is just how heavy periods can become. Here's the science bit: when oestrogen levels spike (which happens more frequently during perimenopause), your uterine lining builds up thicker than usual. When you finally shed that lining, the result is a much heavier flow.

Add to that the fact that progesterone—the hormone that usually keeps things balanced—often drops during this phase, and you've got the perfect storm for intense, unpredictable periods.

This isn't "bad" or "wrong"—it's just your body transitioning. But we know it can feel scary. You might find yourself wondering if this is normal, if you should be worried, if anyone else is going through the same thing. (You should always check in with your GP if you're concerned, but know that heavy perimenopausal bleeding is incredibly common.)

And then there's the emotional side of it all. Your period has been with you for decades—it's been a monthly marker, a sign that your body's doing what it's always done. When that starts to shift, it can bring up complicated feelings. Even if you've never loved having a period, realising it won't be with you forever can feel strangely bittersweet.

When Disposable Pads Just Don't Work Anymore

This is where so many women feel genuinely let down. The products you've trusted for years suddenly can't keep up. And that can make you feel even more out of control during a time when your body already feels unpredictable.

Thin pads can't handle the volume. You're changing them constantly, feeling damp and uncomfortable, worried about leaks at work or in public. It's exhausting. It's expensive. And it can make you feel like your body's betraying you—like you can't even trust it to do something as familiar as having a period.

You deserve better than that. You deserve to feel secure and comfortable, no matter how heavy your flow becomes.

"I thought I was the only one struggling until I found KIKI & GREEN. I'm 42, and my periods went from manageable to absolutely chaotic. I was going through a pack of disposables in two days, constantly worried about flooding at work. I felt so alone - like my body had turned on me. Then I tried the Ultra Heavy pads and genuinely teared up. For the first time in months, I felt secure. I could go four hours without checking, without panicking. They're soft, they breathe, and they actually WORK. It sounds dramatic, but they gave me a bit of my confidence back. I wish I'd found these years ago."
- Sarah, 42

Why KIKI & GREEN Pads Are a Game-Changer for Heavy Flow

When your period changes, you need products that actually understand what you're going through. Here's what makes reusable pads—especially ones designed for real, heavy periods—so different:

They're built for volume. Our Heavy and Ultra Heavy pads use an UltraAbsorb™ Core that's 8x more absorbent than disposables. They're designed to handle flooding, gushing, and those unpredictable surges without leaking. You can trust them.

They keep you dry. The natural bamboo charcoal top layer wicks moisture away from your skin, so even on your heaviest days, you're not sitting in dampness. No chafing, no irritation, no that horrible sticky feeling that makes you want to crawl out of your skin.

They're breathable. Hormonal changes can make you feel hotter and sweatier than usual (hello, night sweats and random hot flushes). Unlike plastic-backed disposables, reusable pads let your skin breathe. You feel fresher, cooler, more comfortable.

They're kind to sensitive skin. No bleach, no toxins, no mystery chemicals. Just soft, natural materials that work with your body, not against it. Because the last thing you need right now is more irritation.

They give you back a bit of control. Knowing your pad can actually handle your flow means you can focus on your day, not your period. That peace of mind? It's priceless during a time when so much feels uncertain.

Choosing the Right Pad for Your Flow

Not sure where to start? Here's a simple guide:

Heavy Flow Pads are perfect if you're dealing with a significantly heavier flow than you used to, but you're not flooding. Think: changing every 3-4 hours on your heaviest days. These give you solid protection and all-day comfort.

👉 Shop Heavy Flow Pads

Ultra Heavy Flow Pads are your best friend if you're experiencing flooding, massive clots, or that sudden gush that makes your heart race. These can handle 4-6 hours of even the most intense flow. They're our most absorbent pads, designed specifically for women going through big hormonal changes.

👉 Shop Ultra Heavy Flow Pads

Both give you that "like a hug" feeling—soft, secure, and genuinely comfortable, even on your worst days. Because comfort matters, especially when everything else feels unpredictable.

You're Not Alone in This

If your period has changed and you're feeling a bit lost, a bit sad, or even a bit scared—that's okay. Those feelings are valid. This is a big transition, and it's okay to have complicated emotions about it.

You're not just managing a heavier flow. You're navigating a whole new relationship with your body. You're processing what this phase means, what comes next, and how to feel like yourself through it all.

But here's the thing: thousands of women are going through the exact same experience right now. They're wondering the same things, feeling the same mix of emotions, trying to figure out this new normal. And when we talk about it, share our stories, and support each other, it becomes so much less lonely.

Your body isn't broken. It's just changing. And you deserve period care that works for this stage of your life—but you also deserve kindness, understanding, and a community that gets it.

We'd love to hear your story. Have your periods changed? What's been the hardest part? What do you wish someone had told you? Drop us a message or leave a comment—because the more we share, the less alone we all feel.

You've got this. And we've got you, every step of the way.

💚
The KIKI & GREEN Team

P.S. If you're not sure which pad is right for you, or if you just need someone to talk to about what you're experiencing, reach out to us. We're here to help x